What do Microsoft, eBay, Netflix, and Target have in common? All these companies (and many more) have used LinkedIn to recruit candidates for employment. LinkedIn is an online directory of individual professionals and organizations. Individuals use LinkedIn for professional networking, connecting, and job searching. Companies use LinkedIn for recruiting and for providing company information to prospective employees.
Here are the steps to start with LinkedIn
• Create a Profile.Create a detailed profile on LinkedIn, including employment, education, industry, and websites.
• Consider a Photo.You can add a photo to your LinkedIn profile.
• Keywords and Skills.Include all your resume keywords and skills in your profile, so your profile will be found.
• Build Your Network.Connect with other members and build your network. The more connections you have, the more opportunities you have.
• Get Recommendations.Recommendations from people you have worked with can carry a lot of weight.
• Search Jobs.Use the job search section to find job listings.
• Use Answers.The Answers section of LinkedIn is a good way to increase your visibility. Respond to questions, and ask a question if you need information or assistance.
• Stay Connected.Use LinkedIn Mobile (m.linkedin.com) to view profiles, invite new connections, and access to LinkedIn Answers from your phone.
Even though creation of account in LinkedIn is easy and advantageous for you, but you should be aware of Do’s and Don’ts of LinkedIn etiquette and the mistakes you absolutely must avoid making. These Do’s and Don’ts is suggested by LinkedIn itself.
LinkedIn Etiquette: 10 Things You Must Do
- Personalize Connection Requests
- Send a Welcome Message
- Respond Promptly
- Have a Professional Head shot
- Post Content Regularly
- Recommendation Requests
- Nurture Your Relationships
- Stay Top of Mind
- Keep It Professional
- Introduce People
LinkedIn Etiquette: 10 Things You Must NEVER Do
- Don’t Send Spammy Messages to Your Connections
- Don’t Send Irrelevant Messages
- Don’t Send Messages With, “I see you viewed my profile…”
- Don’t Lock Down Your Profile
- Don’t Add Connections to Your Email List
- Don’t Ask New Connections or People You Don’t Know to Endorse You
- Don’t Ask Strangers for Recommendations
- Do Not Post Self-Serving Content
- Don’t Criticize Others or Comment Negatively
- Don’t Forget to Check & Reply to Comments
The golden rule of LinkedIn etiquette and social media marketing in general is to always provide undeniable value that speaks to the exact type of person you are trying to connect with.
To understand these points in more detail, please follow the below link:-
Common LinkedIn Scams and How to Avoid Them
Below are a few common scams, and how you can protect yourself and your personal information.
1.Fake Member Invitation
One common email scam is a fake email inviting you to connect with another LinkedIn member. The email will look very similar to an authentic LinkedIn email, and might even contain the LinkedIn logo. It will either ask you to click on a link to “visit your inbox now,” or will ask you to “accept” or “ignore” the invitation.
If you click any of these links, the link will bring you to a compromised website that will download malicious software onto your computer.
2.Fake Request for Your Personal Information
This scam first occurred in 2012, when Russian hackers collected and leaked millions of LinkedIn users’ passwords. These scammers send you a fake email, pretending to be the LinkedIn administrative team. The email asks you to confirm your email address and/or password. It might even say that your LinkedIn account has been blocked due to inactivity.
This email contains a hyperlink that says, “click here” to confirm your email address. If you click on this link, it will bring you to a compromised website that looks very similar to the LinkedIn site. The site will ask for your email and password. Scammers will then take this information and put you at risk for identity theft.
This type of theft is known as “phishing.”
3.Invitation From Scammer
It’s important to check out the people who invite you to connect with them on LinkedIn. If you don’t know the person, check out their profile carefully. Warning signs include a very brief profile with a limited amount of company and job information. If you accept the invitation, the next message might be one with a link to a scam.
4.Scam LinkedIn Message
With this scam, someone on LinkedIn (typically someone with In Mail, allowing them to contact with anyone on LinkedIn directly) sends you a message with a link to a scam or spam website.
How to Spot This Scam
These scams are tricky to spot because the emails typically look like authentic LinkedIn emails. However, there are several ways you can spot this kind of LinkedIn email scam:
- Look at the email address of the sender. If it is not a linkedin.com email address, it’s a scam.
- Hover over each hyperlink in the email to see the link’s URL. If the link is not to a LinkedIn webpage, you know it’s a scam.
- If you are at all uncertain about the validity of the email, log into your LinkedIn account. If the email is real, you will have the same notice in your message folder in LinkedIn.
- Any email asking for personal information beyond your email address is spam. If you ever forget the password for your LinkedIn account, you will receive an email asking you to enter (just) your email address, nothing more. Next, you’ll receive a link to reset your password. Any emails asking for additional email addresses, passwords, bank account numbers, etc., are spam.
- Any email asking you to install software or open an email attachment is spam.
- If an email contains bad spelling or grammar, it is likely a scam.
What To Do if You Are Scammed
Here’s what to do if you are the victim of a scam:
- Send the suspicious email to email@example.com.
- Delete the email from your account.
- If you clicked any of the links in the email, run your spy software to find and remove any cookies or malicious software.
- If you gave personal information (such as a bank account number) to a scammer, make sure to contact your bank and establishments that you have other accounts with.
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