SEO – Search Engine Optimization
Search engines like google and bing are like librarians of the internet. Their systems collect information about every page on the web so they can help people find exactly what they’re looking for.
Every search engine has a secret recipe called an algorithm for turning all that information into useful search results.
Now if you own a website, search results matter. When your pages have higher rankings then it will help more people to find your page.
The key to higher rankings is making sure your website has the ingredients search engines needs for their recipes. This is what termed as Search Engine Optimization or SEO.
Search engine optimization is one of the tools available in your Internet Marketing arsenal and which can be taken as a process of improving search visibility of a webpage on unpaid search engine result pages.
And it can be done through implementation of search engine friendly webpages architecture, content optimization, link optimization etc.
At its core, SEO is the discipline of developing user-friendly and useful content which is understandable and easily digestible by search engines.
Any search engine has a crawler for crawling i.e., gathers information about all the content and matter which can be found on the internet.
The crawlers take all those information to search engine to build an index and then that index is fed through an algorithm which then tries to match all that data with query. And in this way, Search engine optimization works.
Given below are the most important factors that affect a website’s SEO:-
- Domain Authority (DA), a metric that shows how much trust your domain has built over time by a matter of backlinks
and age. The older your domain, the higher its domain authority.
- Picking the right keywords.
- The more relevant and inbound links your website is pointing to, the greater your SEO score.
- Speed up your site by using caching plugins.
- Appropriate length and details of the content.
- Clean and responsive design.